• Internet media planning
• Search-engine keyword selection
• Bid management and campaign optimization
• Phone tracking and call recording
• Online reporting
Automated, Single Interface to Publishers
The Assorted Internet platform is integrated into the leading
search engines (e.g., Google and Yahoo! and MSN), and the
leading cost-per-click Internet yellow-page sites (e.g.,
Superpages.com). As a result, the Assorted Internet platform
gives advertisers access to all of these publishers through
a single source.
State-of-the-Art Tracking and Reporting
To enable accurate campaign tracking, we link our clients’
Web site URL to a dynamically served, campaign-specific
“proxy” site. We also set up campaign-specific
phone numbers and email addresses that forward inquiries
to existing contact points. These proxies create a digital
“paper trail” that provides a previously unattainable
level of lead tracking and highly detailed campaign reporting.
No changes are needed on the client’s Web site; Assorted
Internet does all tracking on our end.
Real-time, ROI-based Campaign Optimization
Assorted Internet is able to measure and improve the results
we drive for our clients’ businesses by using sophisticated
Website, phone and email tracking, and call-recording information.
The Assorted Internet advertising platform is designed to
be constantly “learning.” Based on the output
from our proprietary campaign tracking and management tools,
the system automatically optimizes campaigns while they
are running to ensure the best possible results for clients
advertising through the platform.
